When a week of work was cancelled because of Sandy
At first I was excited, like,
But then I got bored and just kept eating, like,
Beauty is in the eye of the beholder and it may be necessary from time to time to give a stupid or misinformed beholder a black eye.”
— Miss Piggy, The Muppets
Hillary Clinton on Being Asked about Her Clothes
Magazines have struggled to adopt business models beyond traditional advertising. This has led to an understandable fixation with tablets, which foot well to existing sales models and content format. Currently, less than half of the publications promote an advertiser on any given digital property beyond their site or tablet edition (including mobile and social media platforms). Moreover, only 15 percent of publications coordinate advertising programs across two or more of these additional platforms. In sum, magazines are failing to deliver on a primary ask of their advertisers—integrated digital campaigns.